Popular Youtube content creators from India
Gone are the days when television used to be the mainstream medium for audio visual advertising. Slowly but gradually YouTube is taking a bite into the share of television advertising. And who’s benefiting from it? It’s a win-win situation for all, the advertisers who get to target a specific audience that are familiar to the content, the filmmakers – who are making money, and the audience – who are getting exposed to more and more quality content.
Let’s take a look at the top three channels on Youtube in India who are raking in the moolahs.
All India Bakchod (AIB)
With more than 1.5 million subscribers, All India Bakchod (AIB) boasts itself as India’s edgiest comedy collective. The channel regularly pans out edgy comedy sketches and parodies on topics such as politics, society, and the Hindi film industry. They rely on spontaneity and are known to cash in on the trending topics and making viral videos from it. They’ve even had filmmaker Karan Johar and actors like Alia Bhatt, Ranveer Singh and Arjun Kapoor participate in their videos.
Remember the flak Alia Bhatt received for the poor general knowledge she showcased on the television show Koffee With Karan. Here’s how AIB collaborated with her team to make a parody video of that event.
The Viral Fever
A lot of younger generation refrain from watching television for entertainment or to pass their time. The Viral Fever was thus born to feed the needs of these youngsters. They cover topics like Indian politics, movies, lifestyle, social concepts, etc in their videos, which cater to the ethos of the young intelligent audience. Just like AIB, The Viral Fever has amassed a following of close to 1.5 million subscribers, producing more than 100 videos since its inception in 2013. They’ve also come up with sponsored webseries like The Permanent Roommates and Pitchers, each of which has garnered accolades for the original content from viewers and critics alike. No wonder it didn’t stop Shah Rukh Khan to make an appearance on a sketch called Barely Speaking with Arnub to promote the film Happy New Year. Here, take a look at the video:
East India Comedy
Consisting of full time stand-up performers such as Sorabh Pant, Sapan Verma and Kunal Rao, East India Comedy has a more than 300,000 subscribers to its channel. Their content on the YouTube channel mostly relies on comedy stints and satires on topics like politics, religion and the Indian film industry. Their videos have an average of approximately 150,000 views which speaks volumes about their popularity. Check out their creation, the annual Ghanta Awards, which is an Indian version of Golden Raspberry Awards: