digital-marketing

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Popular Youtube content creators from India

Gone are the days when television used to be the mainstream medium for audio visual advertising. Slowly but gradually YouTube is taking a bite into the share of television advertising. And who’s benefiting from it? It’s a win-win situation for all, the advertisers who get to target a specific audience that are familiar to the content, the filmmakers – who are making money, and the audience – who are getting exposed to more and more quality content.

Let’s take a look at the top three channels on Youtube in India who are raking in the moolahs.

All India Bakchod (AIB)

With more than 1.5 million subscribers, All India Bakchod (AIB) boasts itself as India’s edgiest comedy collective. The channel regularly pans out edgy comedy sketches and parodies on topics such as politics, society, and the Hindi film industry. They rely on spontaneity and are known to cash in on the trending topics and making viral videos from it. They’ve even had filmmaker Karan Johar and actors like Alia Bhatt, Ranveer Singh and Arjun Kapoor participate in their videos.

Remember the flak Alia Bhatt received for the poor general knowledge she showcased on the television show Koffee With Karan. Here’s how AIB collaborated with her team to make a parody video of that event.

The Viral Fever

A lot of younger generation refrain from watching television for entertainment or to pass their time. The Viral Fever was thus born to feed the needs of these youngsters. They cover topics like Indian politics, movies, lifestyle, social concepts, etc in their videos, which cater to the ethos of the young intelligent audience. Just like AIB, The Viral Fever has amassed a following of close to 1.5 million subscribers, producing more than 100 videos since its inception in 2013. They’ve also come up with sponsored webseries like The Permanent Roommates and Pitchers, each of which has garnered accolades for the original content from viewers and critics alike. No wonder it didn’t stop Shah Rukh Khan to make an appearance on a sketch called Barely Speaking with Arnub to promote the film Happy New Year. Here, take a look at the video:

East India Comedy

Consisting of full time stand-up performers such as Sorabh Pant, Sapan Verma and Kunal Rao, East India Comedy has a more than 300,000 subscribers to its channel. Their content on the YouTube channel mostly relies on comedy stints and satires on topics like politics, religion and the Indian film industry. Their videos have an average of approximately 150,000 views which speaks volumes about their popularity. Check out their creation, the annual Ghanta Awards, which is an Indian version of Golden Raspberry Awards:

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5 Tips to Improve Your Social Media Marketing

Most brands, and even agencies, sit down hardly once or twice a year to discuss their social media marketing strategy. This is probably why most of the social media feeds we see often bear repetitive or unoriginal content, which is usually what drives people off your page. The planning sessions you spend on working out your social media strategy should take into consideration not only the basics of social media marketing but also the factors that are recent and relevant.

It is important to know that it won’t work simply to double your efforts in doing the same thing again. There needs to be a cogent and coherent revaluation of your original social media marketing plan keeping in mind the changes that have cropped up in both technology and your particular field. From crafting a smart content marketing strategy and seamlessly incorporating into your social media marketing is easier said than done. Most marketing agencies struggle when it comes to charting out a social media strategy that can get them the results they desire.

Here are some easy tips you can follow to strengthen your social media marketing plan further:

Keep track of your competition

This often forgotten research is the best way to ensure that you are standing out from the crowd. The beauty of social media is that it allows you to see, on a day to day basis, what your competitors are doing. It also helps you understand how their campaigns unfold and the way they are interacting with their followers online. Understanding the reasons why your competitors are successful or not could give you the necessary insights to strengthen your own workings.

Make content a priority

In today’s digital world, content is king. There is nothing that can even come close to the influence of user generated content for brands today. Be it in the form of reviews, social media conversations, reactions to gifts and offers, mining your followers and loyalists for content and making them minor social-media celebs in the process is essential. Make sure you are putting out high quality graphics and written content to back up your products and the positives won’t be long in coming.

Set mile-markers

It is important to establish measurements to generate effective social media interactions. Be it in terms of your Facebook insights or a host of other tools, make sure you have the data required to understand whether or not your ideas are working. Not having the right short-term goals and objectives could hinder your effectiveness and not be apparent till it’s too late. Your measurements should include direct feedback, engagement insights, visitor and traffic data among many others.

Identify the right platforms

There are a vast number of social media sites available today. Most of these sites offer similar or the same users and user experience. Identify the best social media platforms to target your chosen demographic. Make sure that your social media marketing plan is geared according to these platforms. Spreading yourself too thin across platforms could result in stunted effectiveness. Make sure your content and article marketing team also follows this.

Give your target audience what they want

This is of prima facie importance in today’s social media environment. Give your audience the information and news that they want and provide them with relevant and engaging content that they are bound to share. Keep a close eye on trending topics in your field and in the world and try and create content around it. This works brilliantly to increase your engagement and also brings you a wider audience.

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Digital Marketing Could Make or Break Your Business in 2016

There is a brave new world for marketers out there, and it is ringing the death knell for those refusing to heed the chime of changing times. For those that are listening it promises marketing’s ultimate prize – hardcore results! Marketing depends upon the audience, and the audience today considers the TV a second screen to the lure of Youtube and an ever-increasing list of video hosting websites. People today are too engrossed in the 4-odd inches of their smartphone screen so as to notice a hoarding they are passing under. Things were rapidly changing in the world of marketing and the promise of it was announced with the advent of social media, the smartphone culture only added to the swift coup that digital marketing has achieved.

As Jeff Bullas puts it, for many traditional marketers and business people there is a lot of unlearning to do. Erasing bad old habits is essential. There had been a pronounced shift in digital marketing over 2014-15 which has essentially changed the how digital marketing was perceived. A thrust of having vanity metrics tripping along at the cost of data driven marketing is no longer going to get a brand anywhere. Content marketing is becoming crucial, with an Adweek.com survey saying that almost 50% of companies had a content marketing plan.

Social media marketing has emerged aspossibly the best bet for a brand to achieve positive long-term branding and promotion. While it is essential to provide the return on investment required, the nature of this return is what has essentially changed. For example, a social media page for a B2B brand may not be directing more traffic on the website, but could still be providing essential engagement and increasing the brand’s reach.

The Gauntlet is Thrown

It is important to note that digital marketing has now become essentially driven by the consumers. It is your customers that are going to give you traction required so as to make the most of your digital presence. But herein lies the challenge. Simple as it sounds in mere words, the deed itself is something that poses more than a few obstacles. From finding people who can best use the technology available for the brand’s benefit, to generating content, both relevant and original, it is a task requiring a unique list of skills.

The challenge for brand’s today is manifold.

  1. Break away from similar brands and establish a voice of their own in the digital space.
  2. Utilize the digital space as a repository for the brand’s message.
  3. Establish a consistent and positive engagement with customers and stakeholders.
  4. Increase sales and brand recognition.

Meeting these challenges requires an objective viewing of the brand’s current digital state of affairs. Having said that, there are a number of companies out there that have understood the language of the internet today. It is no longer a free digital space, pay-to-play is a truth out there and it is best accepted. Be it Facebook advertising or even influencer marketing, freebies are a thing of the past, the reality of marketing has finally caught up with the digital space.

Digital marketing, however, provides unprecedented opportunities for the classic combination of quality content and smart marketing. There are some digital marketing trends that will continue to stay strong through 2016, while some will die a quiet death. Read on below for some digital marketing trends for the year to come.

Revising the Understanding of ROI

The 2015 State of Inbound poll by Hubspot stated that measuring the return on investments is the most difficult thing for an agency. Digital marketing is no longer immune to the question of ‘show me the sales’, in fact it is a question that is most often thrown by companies looking to cut down digital marketing budgets. It is important to understand that social media channels have become more about reaching out to your target audience and maintaining a positive brand engagement is crucial to your overall digital presence. There are simple ways to measure and show a return on investment:

  • Update the brand’s website and landing pages so as to provide the users a more interactive experience.
  • Use content and content hosting channels to your benefit.
  • Do not skimp out on online advertising, be it Facebook or Google pay per click.
  • Using a marketing software along with a CRM software in a closed loop can definitely help understand the leads generated and customers created.

Advertising

Social media ad spend has increased manifold over the last few years. According to a report by Interpublic Group’s Magna Global, digital ad spend will blow past television by 2017. Already at $ 160 billion digital advertising is something every brand should be considering. Be it the highly targeted nature of marketing it can achieve or the sheer scale of captive audience, digital advertising never looked more promising. Here are some things to keep in mind when deciding ad spend for digital marketing.

  • Understand what platforms are essential for your client and most frequented by your target group.
  • Target specific keywords based on well-researched data and invest in Google Ads accordingly.
  • Engage. Engage. An ad that does not engage your customers will simply be closed, making them interesting, driven by data is essential to getting conversions.

Make the Most of Your Digital Assets

Be it a video you have created or even a social media page for an event you once did, they become your digital assets. Understand these assets and utilize them to make the most of your digital presence. Use the internet and its myriad content hosting and video hosting websites as your brand’s repository for information, be it of itself or the industry it belongs to. All information on the internet is searchable and content being produced today will still be here for a long time, making the most of this only makes sense. Keep in mind the following things when you are working on managing your digital assets:

  • Treat your digital content as an asset, it is indexed by Google and can be shared by social media websites. Having original, interesting content can be a game changer for the brand.
  • Push for organic search rankings, be it in terms of improving your content quality or simply publishing it more often.
  • Give your social media pages due attention, they are your most direct link to your customer base. Invest in your social media pages and keep the page regularly interactive.
  • Think about what content the readers are looking for and give them that, brand’s like Red Bull and Coca Cola have done just that and reaped amazing results.

Have Your Customers Build Your Content

A brand’s customers are its best promoters. Having them share their stories, conversations and perspectives about the brand can go a long way in helping the brand not only create engaging content but also gain goodwill. Minecraft, a popular game, encourages users to make videos of their games and upload it on Youtube, something as simple as this has catapulted this game to the top of the charts. The sheer interactivity and credibility of crowd-sourced content is unparalleled.

Email is Still a Brilliant Idea

While the world might be swearing by Whatsapp and Viber, the good old email continues to stay strong. Having a very targeted list of customers to send information to, and simply having sharing buttons at the bottom makes them about 158% more effective according to a research by Adweek.com. Emails continue to be one of the most widely underused marketing tools in the business and need to be optimized better for results. Be it in terms of more informative content or simply making it more concise to fit smartphone screens.

Go Mobile

The smartphone screen is now the first screen for the people. Over 75% of Facebook’s revenue comes from mobile advertising, if this wasn’t proof enough, the use of smartphones has gone up radically over the last year. Having an application for your brand, if required, or simply focusing on mobile ad-spend could make a world of difference to your digital presence.

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Importance of social media marketing

While it may be a recent phenomenon, but social media is rapidly taking over our lives. Be it in terms of the way we interact with people, travel, search or buy goods, social media is playing a more and more relevant role in people’s lives today. Twitter and Facebook alone are two of the most heavily frequented social media sites in the world. They help the brand directly reach out to its clientele around the world, help engage them and also gives the brand an opportunity to increase its consumer base. With over 500 million active accounts on Twitter and upwards of 650 million daily active users on Facebook, it can be easily said that social media is the next big playground for marketing professionals.

Because of its rapid ascent, social media is scoffed at by many industry professionals as just a passing trend. However, it is anything but. In a research by Hubspot in 2014, 92% of marketers said that social media was important for their business. Moreover, more than half the marketers that have used social media for over three years have reported an increase in sales over that period. Social media, however, is evolving as well. There are newer and newer platforms coming up, all of which are catering to a section of demographic that is crucial to any brand. Be it Google+, Pinterest, Linkedin, or any other, it is essential for a brand to understand the importance of these platforms to their marketing and promotional efforts.

Perfect showcase for your brand

Social media gives a brand a face and a voice, in a manner of speaking. It allows the brand to directly engage with audiences and build a rapport otherwise unmanageable. Regular updates and information about the industry and the brands can not only build you a loyal following it also gives the brand an opportunity to keep a constant dialogue going with their audience. It helps a marketer put the brand across in exactly the way they want to.

Increase exposure

As is obvious, social media platforms attract millions of people every day. Effectively using the different social media tools and advertising options available, a brand can effectively add to their client roster and also increase the amount of positive exposure they are receiving. Putting out information that would be important to the audiences or simply entertaining enough to get their attention can work brilliantly for a brand.

Improved brand loyalty

Increased direct engagement with your audience leads to a higher sense of loyalty among them towards the brand. It is essential to connect with the audience, and social media helps do that in the best way in today’s marketing world.

Increased conversion rate

A simple gesture towards a dissatisfied client or effectively managing an online conflagration can help a brand win important brownie points in the audience’s mind. This goes on to help the brand increase its conversion rates and increase their customer base.

Boosts traffic and SERP rankings

One of the most important ways that social media can help brands is in terms of increasing the traffic towards their website. The website is the brand’s niche on the internet, directing more traffic there is going to directly affect the sales and visibility of the brand online. The more channels you participate in increases your chances of being ranked higher on search engine ranking pages.

Helps cut marketing cost

Social media marketing is one of the most affordable marketing tools available today. With just a little bit of innovative thinking it may very well turn out to be a cornerstone of your marketing efforts while still taking up only a fraction of your overall marketing costs.