branding

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Popular Youtube content creators from India

Gone are the days when television used to be the mainstream medium for audio visual advertising. Slowly but gradually YouTube is taking a bite into the share of television advertising. And who’s benefiting from it? It’s a win-win situation for all, the advertisers who get to target a specific audience that are familiar to the content, the filmmakers – who are making money, and the audience – who are getting exposed to more and more quality content.

Let’s take a look at the top three channels on Youtube in India who are raking in the moolahs.

All India Bakchod (AIB)

With more than 1.5 million subscribers, All India Bakchod (AIB) boasts itself as India’s edgiest comedy collective. The channel regularly pans out edgy comedy sketches and parodies on topics such as politics, society, and the Hindi film industry. They rely on spontaneity and are known to cash in on the trending topics and making viral videos from it. They’ve even had filmmaker Karan Johar and actors like Alia Bhatt, Ranveer Singh and Arjun Kapoor participate in their videos.

Remember the flak Alia Bhatt received for the poor general knowledge she showcased on the television show Koffee With Karan. Here’s how AIB collaborated with her team to make a parody video of that event.

The Viral Fever

A lot of younger generation refrain from watching television for entertainment or to pass their time. The Viral Fever was thus born to feed the needs of these youngsters. They cover topics like Indian politics, movies, lifestyle, social concepts, etc in their videos, which cater to the ethos of the young intelligent audience. Just like AIB, The Viral Fever has amassed a following of close to 1.5 million subscribers, producing more than 100 videos since its inception in 2013. They’ve also come up with sponsored webseries like The Permanent Roommates and Pitchers, each of which has garnered accolades for the original content from viewers and critics alike. No wonder it didn’t stop Shah Rukh Khan to make an appearance on a sketch called Barely Speaking with Arnub to promote the film Happy New Year. Here, take a look at the video:

East India Comedy

Consisting of full time stand-up performers such as Sorabh Pant, Sapan Verma and Kunal Rao, East India Comedy has a more than 300,000 subscribers to its channel. Their content on the YouTube channel mostly relies on comedy stints and satires on topics like politics, religion and the Indian film industry. Their videos have an average of approximately 150,000 views which speaks volumes about their popularity. Check out their creation, the annual Ghanta Awards, which is an Indian version of Golden Raspberry Awards:

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5 Tips to Improve Your Social Media Marketing

Most brands, and even agencies, sit down hardly once or twice a year to discuss their social media marketing strategy. This is probably why most of the social media feeds we see often bear repetitive or unoriginal content, which is usually what drives people off your page. The planning sessions you spend on working out your social media strategy should take into consideration not only the basics of social media marketing but also the factors that are recent and relevant.

It is important to know that it won’t work simply to double your efforts in doing the same thing again. There needs to be a cogent and coherent revaluation of your original social media marketing plan keeping in mind the changes that have cropped up in both technology and your particular field. From crafting a smart content marketing strategy and seamlessly incorporating into your social media marketing is easier said than done. Most marketing agencies struggle when it comes to charting out a social media strategy that can get them the results they desire.

Here are some easy tips you can follow to strengthen your social media marketing plan further:

Keep track of your competition

This often forgotten research is the best way to ensure that you are standing out from the crowd. The beauty of social media is that it allows you to see, on a day to day basis, what your competitors are doing. It also helps you understand how their campaigns unfold and the way they are interacting with their followers online. Understanding the reasons why your competitors are successful or not could give you the necessary insights to strengthen your own workings.

Make content a priority

In today’s digital world, content is king. There is nothing that can even come close to the influence of user generated content for brands today. Be it in the form of reviews, social media conversations, reactions to gifts and offers, mining your followers and loyalists for content and making them minor social-media celebs in the process is essential. Make sure you are putting out high quality graphics and written content to back up your products and the positives won’t be long in coming.

Set mile-markers

It is important to establish measurements to generate effective social media interactions. Be it in terms of your Facebook insights or a host of other tools, make sure you have the data required to understand whether or not your ideas are working. Not having the right short-term goals and objectives could hinder your effectiveness and not be apparent till it’s too late. Your measurements should include direct feedback, engagement insights, visitor and traffic data among many others.

Identify the right platforms

There are a vast number of social media sites available today. Most of these sites offer similar or the same users and user experience. Identify the best social media platforms to target your chosen demographic. Make sure that your social media marketing plan is geared according to these platforms. Spreading yourself too thin across platforms could result in stunted effectiveness. Make sure your content and article marketing team also follows this.

Give your target audience what they want

This is of prima facie importance in today’s social media environment. Give your audience the information and news that they want and provide them with relevant and engaging content that they are bound to share. Keep a close eye on trending topics in your field and in the world and try and create content around it. This works brilliantly to increase your engagement and also brings you a wider audience.

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Importance of Branding only Increasing for Companies in 2016

A Brand could be your company, your team, or even simply just you. It is essentially identification in a certain light. The importance of branding, for a commercial entity, can never be understated it is important not only to create a perception in the mind of the end users or customers, it is crucial for building a positive image among the people involved as well. The importance of branding has only gone up in recent years. The growing connectivity among people thanks to the internet and social media platforms has made communicating with your customers and peers with ease. This has in turn given companies the additional fillip required to boost their branding using a variety of techniques that can be effectively used to reach millions of people.

Be it in the form of viral content, or simple on ground execution, branding your company gives it a certain voice and a vibe that can help you connect with your customer. This is a fact which holds true for both B2C and B2B companies. Branding is something that transcends the construct of mere organizations and enters the realm of perception. It is how your organization, company or business is perceived. This perception, however, needs to be built. There are a number of different building blocks to creating the perfect brand image. But thanks to the changing times, there is a great deal of opportunity available for companies of all sizes to establish a strong brand identity.

Here are some things you should focus on in 2016 to strengthen your brand further:

Ensure that your voice is unique

One of the most concerning things about young start-ups and even established veterans of the industry is the lack of consistency in the brand’s voice. There needs to be great attention paid to the developing the tagline, content type and design guidelines that are absolutely unique to the organization. With the target audience being so easily demarcated, it is essential to speak to them in a way that is previously unheard. The language and design plays a huge role in making this happen.

Focus on brand authenticity

One of the most important things that brands need to focus on is that your work speaks far more than words ever could. As the buying power increases among people there is a conscious shift towards quality, and with it a growing disillusionment of all things advertising. It is important here that brands focus on generating as much validation from satisfied customers and get more traction. It would be wise to use the internet and its many reviewing tools to help you get a leg-up in the process. Nothing works for brand authenticity better than user generated reviews. Get as many as you can, organically of course, and see the difference it makes to your branding efforts in 2016.

Connect emotionally

There is a greater emphasis now on connecting with your consumer in a more direct and emotional manner. It is all about creating a relationship between the brand and the consumer. The recent Maggi ads celebrating its return after the ban was lifted were an absolute hit among the people because of simply this reason. Connecting with your customers emotionally on any subject, be it a festival or cause in the right spirit, can lead to great dividends for a brand.

Creates loyalty

The biggest advantage of quality branding is the amount of consumer loyalty it generates. There is a strong sense of kinship among the brand users and when the branding is done right, they are your best friends forever. Use branding exercises to build upon these relationships and take it a step forward like how Coke did it with their ‘happiness machine’ campaign where they put a coke vending machine in a campus which kept giving unwitting students coke bottles, among other things.

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The Importance of Colour and Typography in Design

Designing, unlike what most people think, involves a great deal of strategy. Understanding all the necessary elements that need to be considered, making sure they are seamlessly melded with others which highlight the message intended. Be it product designing, package designing, or even designing a simple brochure or logo, making sure you have your color and typography in order is half the battle won.

Designing something is the act of creating a product that will be appealing to not only the client, and the group of individuals that are familiar with it, but also attract those that have had no past association with it. This involves a keen sense of color and proportion on the part of the designer because a shade lighter or darker can make all the difference in the world to the end result.

Understanding the importance of color and typography in design also has a lot to do with understanding the psychology of the consumer you are dealing with. For example, using dark shades of brown and yellow won’t go down too well when designing for a bathroom fixture catalog. In the same way typography can make or break the message the design is hoping to convey. Finding the correct fonts and size is the difference between a good logo and bad. You can be the most serious of consulting companies but a funky font in the logo may just be killing your vibe for prospective clients.

Consider the design a live interaction with the user. At the heart of it, that is all that needs to be understood. The idea is to make sure that the message intended is conveyed and without any gaps in the translation. These two aspects, color and typeface, make sure that the product stands out among the clutter for any prospective customer. For a regular, these elements become associated with the brand and cause a regular recall.

The biggest challenge for any designer is to find a color and font that suits the personality of the brand. Making sure you have the right one can involve many a day worth of discussions with the client, or in some cases one decisive minute. The only point is to be able to find the perfect combination that helps your product achieve the kind of visibility it deserves. However, having said that, many a brand has been brought low because of an over-adherence to complicated designing or frequent changes in branding colors and fonts. This can lead to the client getting confused and often mistake a new brand for an old one. There is great merit in consistency, in this more so than anything else. As important as it might be to find the right color and typographical representation for your client, it is just as important to stick by the ones finally decided upon.

Take the most recent instance of Google. A new CEO ushered in a subtle change in logo. While they had settled in on a final color scheme back in 1999, there have been little tweaks in this iconic word mark for ages. However, the latest change has brought about a massive burst of commentary on its elegance and adaptability to various screen sizes. One of the biggest figures being quoted around is ‘305 bytes as compared to 14,000 bytes’, and it is an important figure at that. In a single swoop Google not only changed their brand mark for the better but also announced their future intentions – bringing internet to areas of the world still without access to it.

The power of a strong typeface and color scheme, that represents a brand best, is not to be underestimated. Having said that, there should be no hesitations towards periodic change so as to better adapt and evolve through the changing market. A constant evolution in an effort to adapt is the only true reality of design.