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Popular Youtube content creators from India

Gone are the days when television used to be the mainstream medium for audio visual advertising. Slowly but gradually YouTube is taking a bite into the share of television advertising. And who’s benefiting from it? It’s a win-win situation for all, the advertisers who get to target a specific audience that are familiar to the content, the filmmakers – who are making money, and the audience – who are getting exposed to more and more quality content.

Let’s take a look at the top three channels on Youtube in India who are raking in the moolahs.

All India Bakchod (AIB)

With more than 1.5 million subscribers, All India Bakchod (AIB) boasts itself as India’s edgiest comedy collective. The channel regularly pans out edgy comedy sketches and parodies on topics such as politics, society, and the Hindi film industry. They rely on spontaneity and are known to cash in on the trending topics and making viral videos from it. They’ve even had filmmaker Karan Johar and actors like Alia Bhatt, Ranveer Singh and Arjun Kapoor participate in their videos.

Remember the flak Alia Bhatt received for the poor general knowledge she showcased on the television show Koffee With Karan. Here’s how AIB collaborated with her team to make a parody video of that event.

The Viral Fever

A lot of younger generation refrain from watching television for entertainment or to pass their time. The Viral Fever was thus born to feed the needs of these youngsters. They cover topics like Indian politics, movies, lifestyle, social concepts, etc in their videos, which cater to the ethos of the young intelligent audience. Just like AIB, The Viral Fever has amassed a following of close to 1.5 million subscribers, producing more than 100 videos since its inception in 2013. They’ve also come up with sponsored webseries like The Permanent Roommates and Pitchers, each of which has garnered accolades for the original content from viewers and critics alike. No wonder it didn’t stop Shah Rukh Khan to make an appearance on a sketch called Barely Speaking with Arnub to promote the film Happy New Year. Here, take a look at the video:

East India Comedy

Consisting of full time stand-up performers such as Sorabh Pant, Sapan Verma and Kunal Rao, East India Comedy has a more than 300,000 subscribers to its channel. Their content on the YouTube channel mostly relies on comedy stints and satires on topics like politics, religion and the Indian film industry. Their videos have an average of approximately 150,000 views which speaks volumes about their popularity. Check out their creation, the annual Ghanta Awards, which is an Indian version of Golden Raspberry Awards:

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Film Industry Lends its Greats to the Ad World

True artists have no limitations.

How often have we come across people who have epitomized this adage? There are ‘artists’ who are confined within their own comfort zone and then there are a few who have ventured into unconquered territories. Maybe the challenge to excel in whatever they do brings out the best in them.

Renowned actors, filmmakers and other artists have indulged in other mediums of visual entertainment and have successfully made their mark in it. Film actors have, from time to time, featured in advertisements for a long time. However, let’s take a look at the behind the screen stars who have worked in commercials for television.

Anurag Kashyap

Known for making realistic and hard-hitting films, Anurag Kashyap likes to experiment with all kinds of visual media, be it short films, feature films or television commercials. Recently, he was asked to direct a 3-part TVC campaign for Telenor HD Calling Service in Pakistan and he readily agreed to it. Considering the response this campaign has created in Pakistan, his command on storytelling is once again established on a different platform altogether. Check out the advertisement and share your opinion about it.

Martin Scorcese

The stylish director, known for his films like The Wolf Of Wall Street and The Departed, has dabbled in television commercials since the start of his career. In recent times he helmed a TVC project for Dolce & Gabbana titled, ‘Street of Dreams’. Dubbed as a short love story expressed in less than two and a half minutes, the producers built anticipation for the advertisement by first releasing three teaser videos followed by the grand launch. Adding to the star value of the advertisement were film actors Matthew McConaughey and Scarlett Johansson. Take a look at the commercial here.

A.R. Rehman

A global artist, who has won many awards for his music in films, has been the force behind many commercials in India. His jingles have stood the test of time and even today still have amazing recall value. Airtel, Titan, Hero MotoCorp, etc. all have benefited from his sheer brilliance. It is believed that director Mani Ratnam heard his Leo Coffee jingle and decided to give A. R. Rahman a break in Roja. Enough said!

Here’s one of his latest works for the brand Renault:


David Fincher

Acclaimed director David Fincher, known for films like Gone Girl, The Curious Case of Benjamin Button, has his own production house called RESET, which specilises in creating high-end commercials. Brands like Coca Cola, GAP, Nike, Xelibri, Calvin Klein and Motorola, have all collaborated with the celebrated director to churn out commercials appreciated by many. Here’s his website which has all of his advertisements. Sit back, grab a bag of popcorn and enjoy.

May be it’s their love for challenges that makes them try out newer avenues. But as long as they give out something that’s appeasing to the senses, we don’t mind.