Spend on advertising the smart way

The man who stops advertising to save money is the man who stops clock to save time’.

The importance of making your presence felt among your customer and audience base can never be underrated. Often, as a company continues to grow, their expenditure on advertising and marketing dwindles, or in the very least, becomes less focused and more functional. Keeping your advertising up to scratch in the rapidly changing, technologically fueled times we are living in has become a must to continue staying relevant among your target audience.

Here, the changing nuances of the term advertising must be examined carefully. What was once considered to be print ads, hoardings, and assorted marketing collateral, has rapidly passed over to the digital media. Every Facebook post you create, the design, content and even the way it is presented to your audiences, continues to make an impact in the minds of your audience. This kind of continuous audience engagement is something advertisers of the eighties and nineties could never dream of.

There are a variety of reasons why you may be forced to increase your advertising budget, and all of them are driving at a two-fold goal, to increase your sales and brand recognition. Here are a few reasons you should consider increasing your ad spend this year:

Make the most of social media advertising

Do you find yourself lacking the kind of traction you expected on digital media? One of the best ways to drive more audiences towards your social media page, or website, is to invest smartly in social media advertising. Facebook, with over 1.5 billion active users, allows for some brilliantly targeted advertising packages so as to ensure that you are making the most of it.

Increase your spending on content

One of the biggest changes happening over the years in SEO and by extension, in the advertising and marketing world, are the ones made on Google’s search engine algorithms. Their focus on rich media and content is increasing with leaps and bounds and they want to display more and more audience and searcher friendly content on their search results. Keeping this in mind investing a little more in your content creation department could go on to pay massive dividends in terms of visibility, credibility and promotion.

Video content continues to be strong

Video content are here to stay considering the large number of videos that are consumed by the viewers everyday on social media. If you find your brand going national do not skimp on your television advertising. It is still one of the choicest advertising medium and can also translate into immediate online success. Smartly made short ads can work brilliantly online as well as on television. A smart advertising professional would always try and make sure to kill both these birds with a single stone.

Increase targeted advertising

If you are a local business looking to increase sales this year, line-out a clear advertising and marketing strategy to pull in the customers. Be it in terms of digital advertising or print, striking the right balance is the key. Advertising continues to be a fluid exercise where digital has definitely become a force to reckon with, but it has not yet completely displaced the traditional advertising media. For both, local and national brands, it becomes imperative to get the right mix of advertising efforts going to reach out to their target markets.