Communication & Design

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Video Marketing – How Effective it is to Attract Attention towards Your Brand?

For any business or service provider, it’s a good idea to start with video marketing, as they can use already established platform like YouTube, Facebook to spread knowledge about your product.  Sites like YouTube, gives a free platform for any video to go viral, provided video is worth creating the buzz. Even if you have

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7 Quick Tips for Social Media

Digital is the keyword today for brands and organizations around the world, be they local or multinational. With billions being connected to the internet, it has translated into myriad opportunities for marketers around the globe. The advent of social media has helped this process to a great extent. Facebook today boasts of over 1.5 billion

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Getting the marketing mix right

A marketing campaign is as much about the brand as it is about the research and the marketing tools employed to achieve the results. Many brands fall into the trap of spreading themselves too thin on the marketing front and end up receiving little to no attention. It is important for agencies to understand the

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When Content Became King

With Google making massive changes to their search algorithm over the last few years, there has been a marked increase in the importance of efficient content marketing. Google Panda was one of the major changes in the algorithm which was designed to weed out websites with thin content or less content than what the searcher

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The Importance of Branding Guidelines

They are known by various monikers, brand guidelines, style guides, brand standard or brand books, however their purpose is simple and focused. They help guide how your business communicates with its target audience and customer. Branding guidelines help establish the basic rules about the logo, colour, palette, imagery, photography, visual device, typography etc. It sets

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The Importance of Colour and Typography in Design

Designing, unlike what most people think, involves a great deal of strategy. Understanding all the necessary elements that need to be considered, making sure they are seamlessly melded with others which highlight the message intended. Be it product designing, package designing, or even designing a simple brochure or logo, making sure you have your color

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Design

Communication & Design go hand in hand. A great design will effectively communicate the message you wish to convey, while being complemented by text to enhance the effectiveness of the design. Strategic business planning, market research, understanding target audience, idea-centric designing and problem-solving capabilities are the crucial elements while developing communication design of any brand.