Branding

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Film Industry Lends its Greats to the Ad World

‘True artists have no limitations.’ How often have we come across people who have epitomized this adage? There are ‘artists’ who are confined within their own comfort zone and then there are a few who have ventured into unconquered territories. Maybe the challenge to excel in whatever they do brings out the best in them.

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5 Tips to Improve Your Social Media Marketing

Most brands, and even agencies, sit down hardly once or twice a year to discuss their social media marketing strategy. This is probably why most of the social media feeds we see often bear repetitive or unoriginal content, which is usually what drives people off your page. The planning sessions you spend on working out

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Getting the marketing mix right

A marketing campaign is as much about the brand as it is about the research and the marketing tools employed to achieve the results. Many brands fall into the trap of spreading themselves too thin on the marketing front and end up receiving little to no attention. It is important for agencies to understand the

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The Importance of Branding Guidelines

They are known by various monikers, brand guidelines, style guides, brand standard or brand books, however their purpose is simple and focused. They help guide how your business communicates with its target audience and customer. Branding guidelines help establish the basic rules about the logo, colour, palette, imagery, photography, visual device, typography etc. It sets

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