7 Quick Tips for Social Media
Digital is the keyword today for brands and organizations around the world, be they local or multinational. With billions being connected to the internet, it has translated into myriad opportunities for marketers around the globe. The advent of social media has helped this process to a great extent. Facebook today boasts of over 1.5 billion active users, Twitter, Google+, Instagram, Pinterest, are just a few other social media platforms that are seeing mammoth registrations. But simply having a page on one or more social media platforms is not enough to get you the traction you require. It is essential to understand how you can make the most of these platforms for your brand and how best can you grow your audience on them.
Here a few simple tips to help your brand do better on social media:
Analyze your content
One of the biggest mistakes a social media marketer can do is ignore the data being produced regularly by their social media posts. Regular posts generate certain trends and can signal distinctly which posts will work and which won’t. Keeping an eye for such markers goes a long way in helping the brand create content that the audience like and can help boost engagement. Utilizing websites like BuzzSumo will help you a lot in identifying content around the keywords of your choice that could be trending around the world.
Optimize with links
It is important to add links to images you are posting on your social media page. Visual content, according to experts, is the best gateway to more important content. It is important to create visual content with the understanding of how it would direct traffic to your website, social media page, products and services.
Share images on Twitter
Sharing inline images on twitter increases retweets by 150% and makes a huge difference in the engagement that you are getting on your account. Tweets with images found 18% more clicks than those without and heavily increase the engagement.
Share content more than once
It is important to share your content more than once, not only does it make a lasting impact, seeing the content presented in a different format also goes a long way in increasing engagement. It will also help you reach out to multiple time-zones and increase your area of engagement. More importantly it will also help you reach out to a fresher and wider audience base.
Reframe the content to suit your demographic
It makes no sense to share content with colloquial English if you are marketing a brand that is basically catering to the elite classes. This will not only help increase the engagement and also go on to triple it.
Use buffer to your advantage
If you know that your client’s are based around the world, use Buffer your benefit and find the best fit to reach clients and audiences across time-zones. It is essential to identify when your target audience accesses the internet and cater to them accordingly to have the maximum impact.
Respond to comments/reviews
It is crucial for a brand that is looking to increase the engagement with its audiences to constantly keep them engaged. Be it in terms of responding to their comments on the page, replying to messages or simply acknowledging feedback and reviews. This creates an aura of transparency and honesty around the brand and helps it generate a certain brand value.