July, 2016

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Tips for Creating a Book Marketing Campaign

Gone are the days a book launch involved putting together a news release, and counting on major news outlets to spread the word. Even when you are associated to a publisher, you cannot count on them doing much publicity for you unless you have a big name. For any small-time book publisher, it’s up to the author to promote market and sell the book.
The key is to catch the attention of your ideal reader one has to make some noise. Today, consumers are able to get information from a variety of sources and platforms; hence, a successful book launch requires an integrated approach. Following are a few tips that would help you in creating a successful book launch campaign:

Search Engine Optimization (SEO)

Smart blogging will take care of sorts of SEO things that will in the end make it a lot easier for people to buy your book because you’ll have had time to build a relationship with them. As an author, you can easily take care of SEO by making sure you have a good blog and that you post content on a regular base.

Smart blogging will take care of sorts of SEO things that will in the end make it a lot easier for people to buy your book because you’ll have had time to build a relationship with them. As an author, you can easily take care of SEO by making sure you have a good blog and that you post content on a regular base.

E-mail Marketing 

Collect information about people who visit your blog and author page. This will help you to build a database of those people who are interested in your style of writing. That database should be the first people who hear about your new book.

Consider offering a pre-order for your new book, exclusive only to e-mail recipients. Or, offer a sneak peek at the new book before it’s released to the public. This will help to nurture and reward your existing relationships and continue building on the trust you’ve already earned.

Online Advertising 

Advertising on Goodreads, Facebook or Linked In can really boost your sales. If you choose to pursue any of these options, make sure the ads are clickable and direct all referrals to your author page because this page is content specific to the new book, along with information on how and where to purchase it.

Social Networks

Once the book is ready, let your current customers and brand enthusiasts know by updating your existing social networks. There are many tools available to help you manage multiple social network profiles, keep the information up-to-date and continue to communicate with your connections, while providing the social proof needed for people to buy your book.

Naturally, these networks are filled with potential for people to share your information. For this reason, make sure you provide valuable content. Try different mediums share the good news about your new book, such as videos, podcasts, photos and/or live chats on Google+ Hangouts. A lot more people these days are now getting their news, or topics of interest, from social networks and e-mail sharing, so this is a perfect place to get information about your book in front of an audience that has already been “sold” on your business.

Blog Outreach 

When it comes to promoting your book, Blogger outreach goes hand-in-hand with traditional media outreach. It’s nearly impossible to ignore the huge influence blogs have on the Internet. Before “pitching” your book to a blogger, make sure to understand his/her blog, its audience and its content. If it makes sense, offer your book for the blogger to review.

Social Media Influencers

Using a strategy similar to traditional media outreach, take the time to research, locate and understand the most active social media users in your target category. These people are at a unique advantage because they have a huge fan-base following. While the payoff might not be immediate, creating relationships with these highly influential people can lead to valuable long-term opportunities.