June, 2016

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Video Marketing – How Effective it is to Attract Attention towards Your Brand?

For any business or service provider, it’s a good idea to start with video marketing, as they can use already established platform like YouTube, Facebook to spread knowledge about your product.  Sites like YouTube, gives a free platform for any video to go viral, provided video is worth creating the buzz. Even if you have tried your luck in the field of video marketing with little or no success, you can still venture into this area and enjoy the benefits. Knowing what actually makes the video go viral can help a great deal to let the video get shared with a large number of people.

All you need to do is, find people to create videos for you, testimonials, how to videos related to your product, product background and start with your own YouTube channel. Though, this is good but slow process and you have to wait to see traffic. How about you create one classic video which can go viral on all platforms, and how much traffic you can drive to your landing page from one such video marketing campaigns.

Here is an example of a video marketing campaign; Eight Petals was a part of with Rao Overseas Consultancy in Ahmedabad.

What to consider for viral video marketing?

Before you make that perfect video to go viral and help you in your marketing campaign, you need to ask some questions:

    + Who is the target audience?
    + How the video will be different from the others available in plenty on the net?
    + How exactly will the video help the audiences?
    + What’s your goal? Sales or subscriber or brand promotion.

Once you have got answers for the above questions, one can apply the following parameters to create a viral video:

Make funny and humorous video

Majority of popular videos are the ones that are funny. But do not stick to the point that you need to make the video funny, the key is to make it interesting and appealing. Any moving piece which evokes emotional connection or bond with the audiences is a great one as it will attract the people towards sharing the video and making it viral.

Attract visitors in a distinct fashion

You need to offer people something which they can use instantly after watching the particular video. As soon as they see what you are offering them, you can instantly make the pitch that is successful or just provide your site URL towards the end section of the video.

Go viral for brand promotion

Viral videos are amazing when it comes to using them for brand recognition. However what’s the use of making these videos when there are no sales? When you show some reason behind buying your products and service, you surely have the compelling and useful proposition.

Keep the videos short

It has been seen that audiences like short yet clear videos and as they have attention spans that last for a few seconds only, you need to make the videos attractive and short. Keep them compelling and this way, the video will have more chances of getting viral. You also need to make sure that what you are conveying is not just understandable to the people who know your industry or who are linked to it, but even to the general masses. So, it should have the universal appeal and touch. On second thought, you can ignore this suggestion if you are creating an awesome music video or a stunt which has never seen before.

Viral video marketing offers a great way of establishing the brand with a wise and clever approach and that too in an exciting way. When done in a proper way, these video marketing campaigns can create huge amount of links that will point towards your website/online business.

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Spend on advertising the smart way

The man who stops advertising to save money is the man who stops clock to save time’.

The importance of making your presence felt among your customer and audience base can never be underrated. Often, as a company continues to grow, their expenditure on advertising and marketing dwindles, or in the very least, becomes less focused and more functional. Keeping your advertising up to scratch in the rapidly changing, technologically fueled times we are living in has become a must to continue staying relevant among your target audience.

Here, the changing nuances of the term advertising must be examined carefully. What was once considered to be print ads, hoardings, and assorted marketing collateral, has rapidly passed over to the digital media. Every Facebook post you create, the design, content and even the way it is presented to your audiences, continues to make an impact in the minds of your audience. This kind of continuous audience engagement is something advertisers of the eighties and nineties could never dream of.

There are a variety of reasons why you may be forced to increase your advertising budget, and all of them are driving at a two-fold goal, to increase your sales and brand recognition. Here are a few reasons you should consider increasing your ad spend this year:

Make the most of social media advertising

Do you find yourself lacking the kind of traction you expected on digital media? One of the best ways to drive more audiences towards your social media page, or website, is to invest smartly in social media advertising. Facebook, with over 1.5 billion active users, allows for some brilliantly targeted advertising packages so as to ensure that you are making the most of it.

Increase your spending on content

One of the biggest changes happening over the years in SEO and by extension, in the advertising and marketing world, are the ones made on Google’s search engine algorithms. Their focus on rich media and content is increasing with leaps and bounds and they want to display more and more audience and searcher friendly content on their search results. Keeping this in mind investing a little more in your content creation department could go on to pay massive dividends in terms of visibility, credibility and promotion.

Video content continues to be strong

Video content are here to stay considering the large number of videos that are consumed by the viewers everyday on social media. If you find your brand going national do not skimp on your television advertising. It is still one of the choicest advertising medium and can also translate into immediate online success. Smartly made short ads can work brilliantly online as well as on television. A smart advertising professional would always try and make sure to kill both these birds with a single stone.

Increase targeted advertising

If you are a local business looking to increase sales this year, line-out a clear advertising and marketing strategy to pull in the customers. Be it in terms of digital advertising or print, striking the right balance is the key. Advertising continues to be a fluid exercise where digital has definitely become a force to reckon with, but it has not yet completely displaced the traditional advertising media. For both, local and national brands, it becomes imperative to get the right mix of advertising efforts going to reach out to their target markets.