5 Tips to Improve Your Social Media Marketing
Most brands, and even agencies, sit down hardly once or twice a year to discuss their social media marketing strategy. This is probably why most of the social media feeds we see often bear repetitive or unoriginal content, which is usually what drives people off your page. The planning sessions you spend on working out your social media strategy should take into consideration not only the basics of social media marketing but also the factors that are recent and relevant.
It is important to know that it won’t work simply to double your efforts in doing the same thing again. There needs to be a cogent and coherent revaluation of your original social media marketing plan keeping in mind the changes that have cropped up in both technology and your particular field. From crafting a smart content marketing strategy and seamlessly incorporating into your social media marketing is easier said than done. Most marketing agencies struggle when it comes to charting out a social media strategy that can get them the results they desire.
Here are some easy tips you can follow to strengthen your social media marketing plan further:
Keep track of your competition
This often forgotten research is the best way to ensure that you are standing out from the crowd. The beauty of social media is that it allows you to see, on a day to day basis, what your competitors are doing. It also helps you understand how their campaigns unfold and the way they are interacting with their followers online. Understanding the reasons why your competitors are successful or not could give you the necessary insights to strengthen your own workings.
Make content a priority
In today’s digital world, content is king. There is nothing that can even come close to the influence of user generated content for brands today. Be it in the form of reviews, social media conversations, reactions to gifts and offers, mining your followers and loyalists for content and making them minor social-media celebs in the process is essential. Make sure you are putting out high quality graphics and written content to back up your products and the positives won’t be long in coming.
It is important to establish measurements to generate effective social media interactions. Be it in terms of your Facebook insights or a host of other tools, make sure you have the data required to understand whether or not your ideas are working. Not having the right short-term goals and objectives could hinder your effectiveness and not be apparent till it’s too late. Your measurements should include direct feedback, engagement insights, visitor and traffic data among many others.
Identify the right platforms
There are a vast number of social media sites available today. Most of these sites offer similar or the same users and user experience. Identify the best social media platforms to target your chosen demographic. Make sure that your social media marketing plan is geared according to these platforms. Spreading yourself too thin across platforms could result in stunted effectiveness. Make sure your content and article marketing team also follows this.
Give your target audience what they want
This is of prima facie importance in today’s social media environment. Give your audience the information and news that they want and provide them with relevant and engaging content that they are bound to share. Keep a close eye on trending topics in your field and in the world and try and create content around it. This works brilliantly to increase your engagement and also brings you a wider audience.