March, 2016

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5 Tips to Improve Your Social Media Marketing

Most brands, and even agencies, sit down hardly once or twice a year to discuss their social media marketing strategy. This is probably why most of the social media feeds we see often bear repetitive or unoriginal content, which is usually what drives people off your page. The planning sessions you spend on working out your social media strategy should take into consideration not only the basics of social media marketing but also the factors that are recent and relevant.

It is important to know that it won’t work simply to double your efforts in doing the same thing again. There needs to be a cogent and coherent revaluation of your original social media marketing plan keeping in mind the changes that have cropped up in both technology and your particular field. From crafting a smart content marketing strategy and seamlessly incorporating into your social media marketing is easier said than done. Most marketing agencies struggle when it comes to charting out a social media strategy that can get them the results they desire.

Here are some easy tips you can follow to strengthen your social media marketing plan further:

Keep track of your competition

This often forgotten research is the best way to ensure that you are standing out from the crowd. The beauty of social media is that it allows you to see, on a day to day basis, what your competitors are doing. It also helps you understand how their campaigns unfold and the way they are interacting with their followers online. Understanding the reasons why your competitors are successful or not could give you the necessary insights to strengthen your own workings.

Make content a priority

In today’s digital world, content is king. There is nothing that can even come close to the influence of user generated content for brands today. Be it in the form of reviews, social media conversations, reactions to gifts and offers, mining your followers and loyalists for content and making them minor social-media celebs in the process is essential. Make sure you are putting out high quality graphics and written content to back up your products and the positives won’t be long in coming.

Set mile-markers

It is important to establish measurements to generate effective social media interactions. Be it in terms of your Facebook insights or a host of other tools, make sure you have the data required to understand whether or not your ideas are working. Not having the right short-term goals and objectives could hinder your effectiveness and not be apparent till it’s too late. Your measurements should include direct feedback, engagement insights, visitor and traffic data among many others.

Identify the right platforms

There are a vast number of social media sites available today. Most of these sites offer similar or the same users and user experience. Identify the best social media platforms to target your chosen demographic. Make sure that your social media marketing plan is geared according to these platforms. Spreading yourself too thin across platforms could result in stunted effectiveness. Make sure your content and article marketing team also follows this.

Give your target audience what they want

This is of prima facie importance in today’s social media environment. Give your audience the information and news that they want and provide them with relevant and engaging content that they are bound to share. Keep a close eye on trending topics in your field and in the world and try and create content around it. This works brilliantly to increase your engagement and also brings you a wider audience.

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7 Quick Tips for Social Media

Digital is the keyword today for brands and organizations around the world, be they local or multinational. With billions being connected to the internet, it has translated into myriad opportunities for marketers around the globe. The advent of social media has helped this process to a great extent. Facebook today boasts of over 1.5 billion active users, Twitter, Google+, Instagram, Pinterest, are just a few other social media platforms that are seeing mammoth registrations. But simply having a page on one or more social media platforms is not enough to get you the traction you require. It is essential to understand how you can make the most of these platforms for your brand and how best can you grow your audience on them.

Here a few simple tips to help your brand do better on social media:

Analyze your content

One of the biggest mistakes a social media marketer can do is ignore the data being produced regularly by their social media posts. Regular posts generate certain trends and can signal distinctly which posts will work and which won’t. Keeping an eye for such markers goes a long way in helping the brand create content that the audience like and can help boost engagement. Utilizing websites like BuzzSumo will help you a lot in identifying content around the keywords of your choice that could be trending around the world.

Optimize with links

It is important to add links to images you are posting on your social media page. Visual content, according to experts, is the best gateway to more important content. It is important to create visual content with the understanding of how it would direct traffic to your website, social media page, products and services.

Share images on Twitter

Sharing inline images on twitter increases retweets by 150% and makes a huge difference in the engagement that you are getting on your account. Tweets with images found 18% more clicks than those without and heavily increase the engagement.

Share content more than once

It is important to share your content more than once, not only does it make a lasting impact, seeing the content presented in a different format also goes a long way in increasing engagement. It will also help you reach out to multiple time-zones and increase your area of engagement. More importantly it will also help you reach out to a fresher and wider audience base.

Reframe the content to suit your demographic

It makes no sense to share content with colloquial English if you are marketing a brand that is basically catering to the elite classes. This will not only help increase the engagement and also go on to triple it.

Use buffer to your advantage

If you know that your client’s are based around the world, use Buffer your benefit and find the best fit to reach clients and audiences across time-zones. It is essential to identify when your target audience accesses the internet and cater to them accordingly to have the maximum impact.

Respond to comments/reviews

It is crucial for a brand that is looking to increase the engagement with its audiences to constantly keep them engaged. Be it in terms of responding to their comments on the page, replying to messages or simply acknowledging feedback and reviews. This creates an aura of transparency and honesty around the brand and helps it generate a certain brand value.